Ways to use Twitter as a College Student

by Kelly Long on January 26, 2010

If you are in college and even remotely interested in finding success upon completion of your degree, you may want to consider methods for spreading your wings early and wide!

Social Media, and Twitter specifically, may prove useful in this pursuit.

Career Exploration:

Let’s face it, as a college freshman, nothing seems more daunting than making that first decision “I’m going to major in … “ Scary stuff! My first declared major was Pharmacy, but I failed biology that first semester. Moving on …

3 majors and 2 years later, I finally settled on Human Resources. I was thrilled!

The biggest decision that seemed to face me was whether I was to be a generalist or a specialist.  Or, so I thought … until I entered the world of Social Media.

Exposed to a network of professionals outside of Western NY, I witnessed many different HR career paths I could explore.  Some of these included: employment branding, recruiting, coaching and organizational behavior.  Had I known that these careers existed; perhaps I would have done something different.  Who knows?

Hey students!  This information is out there and available to you.  Twitter can easily be used for career exploration.  Thinking of a career in marketing?  Have you stopped to consider the wide-array of specific careers that come from your general major?  Utilize the information you find on Twitter to explore and map your career path more effectively.

Career Preparation:

The resources floating around the Twitterverse on these topics are enormous:

  • Interviewing techniques
  • Resume advice
  • Where to look for jobs
  • Industry professionals
  • Networking
  • Internships

The list goes on…

News and Information:

News flash!  You’re a young professional now.  That means you should know a little bit about what’s going on in the world, and in your profession.  Use resources such as @cnnbrk, @nytimes and @foxnews to follow the news.  Additionally, search for resources that will deliver the latest content about your field.  In HR, for example, you can follow @SHRM; in PR, @PRSA.  Demonstrating that you follow developments in your field can set you apart and give you an edge during an interview.

Develop an Online Presence:

The way the online world has evolved, chances are you’re going to be googled at some point in your job search.

By joining Twitter and actively using it in an appropriate manner, you can help ensure that those first search pages will be YOU!  Not John Smith from VT, not Sally Sue from CA.  Again, you must use it appropriately.  This means no drunk tweeting …

You’ve managed to keep your tweets clean, congratulations!  Let’s go a step further.  You actively participate in conversations around your field and/or industry.  You’ve developed a voice for yourself, which demonstrates credibility to potential employers.  In fact, you may just find yourself wanting them to google you!


You have networking access to a world much greater than the city you live in!  You’re able to search Twitter users by location, bios, hashtags … using these tools you can find professionals in your field of interest, begin building relationships with companies you may be interesting in working with and grow your network. There’s an awesome Twitter tutorial here, if you need some help getting started!

Additionally, by contributing to the conversation around you, you can show other professionals and companies that you are passionate and dedicated to the field and your development within it.

How do you think college students could benefit from using Twitter?

Photo Credit, SashaW

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{ 5 comments… read them below or add one }

Johannes Sundlo January 28, 2010 at 11:00 am

Great article!
I have started to use Twitter quite recently and already been in touch with HR-people all over the world! I get the latest HR-news from all across the globe instantly and easy.

Kelly Mitton January 28, 2010 at 11:39 am

Thank you Johannes and welcome to the world of Twitter! It’s a fantastic tool and so many people (not just college students) can benefit from it’s use. :)

Kenny Norton January 29, 2010 at 9:36 am

This is a great post Kelly. It’s rare for college students at my school to be on Twitter, I usually have to convert them. This is a good run down for them though!

Jon L. Long Sr January 30, 2010 at 11:06 am

What, no controversy this week??? 😉 Good post though, I do think I need to check out Twitter.

Jenna August 21, 2012 at 2:40 pm

I didn’t really use Twitter until my last semester of college. And even then, I didn’t really use it to build my personal brand – I still wasn’t sure how! This is a very helpful post; I wish I had discovered it earlier!

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